Although this book is very thin, its content is rich and well-organized. This book addresses how to create successful business ideas, much like the bestselling classics such as A Technique for Producing Ideas by James Webb Young and How to Get Ideas by Jack Foster. In addition to those masterpieces of creating ideas, I strongly recommend this book as a valuable resource when you need inspiration or guidance on developing new ideas.
1. Use subconscious mind
We have a subconscious mind in the right brain and a conscious mind in the left brain. Remarkably, the creative right brain operates at least 2 million times faster than the analytical left brain. Therefore we should use this incredibly fast and creative right brain.
"All ideas are either modifications or combinations of the old ones."
How to use the right brain
To use the subconscious mind, we need two key elements; asking the right questions and sleep. Firstly we need to set a clear task for the right brain with appropriate questions. Once this is done, the right brain will work in 24/7 even while you sleep.
Find the appropriate questions that bring you ideas
Please note that if you don't get answers to your questions, your question might not be appropriate. In other words, when you find the right questions, it means you almost get a solution. A well-framed question naturally guides your mind toward creative answers.
5 Whys technique to find the right questions
How to find the right questions? The author shows "5 Whys" to change the abstraction layer of the question to search for the right questions.
5 Whys is the widely used technique described by Taiichi Ohno at Toyota Motor Corporation. The basis of Toyota's scientific approach is to ask "Why" five times every time you find a problem. This simple and powerful method not only reveals the root cause of the problem but also points directly to possible solutions.
Please explore another layer of questions and allow your subconscious mind to work on generating great ideas.
As I introduced in my favorite book, A Technique for Producing Ideas by James Webb Young, the core principle of creating ideas is:
2. Modify or combine ideas
Don't try to produce original ideas
The author emphasizes an important reminder - we should not aim for our original idea. Instead, we should focus on borrowing ideas and we don't need to be perfect but stick with continuous improvement.
Use SCAMPER tool
The author introduced SCAMPER which is a famous framework for brainstorming to create ideas.
- Substitute
- Combine
Adapt
Modify
Put other uses
Eliminate
Reverse or Rearrange
Using this framework encourages flexible thinking and opens the door to endless possibilities.
For more information, visit the author's website: https://andriisedniev.com/
Thank you for reading this post. Again I would strongly recommend this book to get hints on how to create great ideas. As the subtitle of this book suggests "A World-Class System for Creating Successful Business Ideas" this book offers practical strategies to spark creativity and refine your ideas. So I'm confident you will find some tips to generate & improve your ideas.
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